Your Company's Website. 4 Reasons Why It Is So Important 

Key Reasons why Your Company's Website is so Important

Even though the U.S. economy is slowly starting to recover, it is still vital to give your company every possible advantage if you want to be successful. After all, the Internet has made it much easier for new businesses to be launched every day, and this means that your level of competition has never been higher. Fortunately, you can utilize the Internet to help you attract more customers even if you own a brick and mortar location.

Four Reasons that Your Company's Website is so Important

Although it will be important to build a strong online presence via social media, it is equally necessary to have a well-developed website for your current and potential customers to visit. Keep in mind that many people believe that a company's actual website adds legitimacy to their business, and most consumers that find a company on Facebook will visit their site before they make any final purchasing decisions.

1) Online Sales

Even if you prefer to do the majority of your business in the offline world, you can still choose to expand into online sales at any point as long as you have a website in place. Keep in mind that this can help you attract customers from all over the world.

2) Mobile Marketing

More than 129 million Americans have a smartphone, and industry experts expect 65 percent of the country to be using these phones by 2015. In other words, if you do not have a visually appealing website that is tailored to provide a good presentation to mobile, PC and Mac users, you will be turning off a large portion of your potential audience. Additionally, your website can help people find your company even if they are using apps such as Siri to search for new businesses in their local area.

3) Your Customers use the Internet for Research

According to a survey that was conducted by Compete, at least 94 percent of consumers turn to the Internet to research products before they buy them. Therefore, if you do not have a website, you run the risk of losing 94 percent of your potential sales.

4) Connect with Consumers via Videos and Blogs

Although a well-designed advertising campaign can definitely attract attention, it is also vital to engage your customers with additional content. Your website can host videos and blogs that will demonstrate the usefulness of your products, and this will make consumers feel more comfortable when it is time to make a purchase.Without proper search engine optimization (SEO), it will be impossible for consumers to locate your website. Additionally, it is vital to have a strong understanding of technology and social media in order to fully harness the power of the Internet.

Fortunately, you can easily connect with a company that specializes in SEO, like Everspark Interactive, to take care of these things for you. By utilizing SEO techniques, an experienced SEO company can help a business's website and online presence grow, and this is certain to generate more sales by helping your website attract a higher number of visitors.

An experienced company will use link building methods to raise the website's search engine ranks, brand and website development, video production, mobile marketing and social media marketing to increase the traffic to the website's domain.Without a visually appealing website, it will be very difficult to launch or maintain a successful business. Therefore, you should definitely take steps to create or tweak your website immediately if you want your business to remain relevant and profitable.

Lisa Coleman understands the importance of having a solid website and domain for a person's business, and how it can make a big difference to the success of that business. She encourages employing the services of an expert SEO company, like Everspark Interactive, to help a business's online presence grow through the search engine ranks, utilizing good website and brand development, link building and social media and mobile marketing.


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