Online Fabric Stores: Fabric Shopping With Trust
1. Fabric Stores You Can Trust - Look For "Buttons"
You get to the website and what do you see? Fancy pictures, pretty layout, enticing sales language? These make for a good sales job, not necessarily a good online fabric store. Instead of style, first look for buttons- the security buttons that tell you it's a website you can trust. Is there a Verisign, an Authorize or a "Secured By Thawte" button clearly displayed on the front page? If the store has one of those, you'll know that the shopping cart is secure. Does it carry the Hackersafe emblem? Hackersafe is a monitoring service that makes sure your personal data is protected against online theives.
3. What's In a Name
Anyone can sell seconds or knock-off fabrics, stores do it all the time. But only authorized dealers can consistently carry top fabric names like Waverly, Covington and P. Kaufmann. These brands only sell to authorized dealers, and since dealers have to satisfactorilly represent them, those dealers must sell in part on reputation. The bottom line: Avoid fabric stores that traffic primarily in no-name fabrics. You won't know what you're getting or what the store really stands for.
4. Watch Your Email
Fabric stores like to stay in touch with their customers and email newsletters are a great way to follow sales and promotions. But as one of the better known fabric websites discovered (and subsequently warned their visitors about), criminals are more than willing to impersonate reputable businesses via email. While online fabric store shoppers are no more vulnerable to online dangers than any other kind of shopper, as a good consumer, you'll want to keep an eye on what arrives in your email's in-box.
Online fabric stores are overwhelmingly honest, trustworthy sources for purchasing fabric and fabric-related supplies. But in the world of online commerce, it's wise to be prepared. Armed with a little extra consumer savvy, you'll not only make shopping safer, but with more confidence in the process, you'll enjoy the experience that much more.
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